The Mission First Outfitters Logo is a symbol that represents service, sacrifice, excellence and the highest standards of performance and success. The Ranger Diamond stands for the selflessness and sacrifice that our Veterans, Service Members, and First Responders have given, represented by the WWII symbol of the Ranger organizations of the US Army. Shadowed in the Ranger Diamond is Mount Denali, the highest mountain peak in North America, standing above all as the pinnacle of outdoor recreation, adventure and the undeniable American Spirit.